Blogs can be a great way to spread information about your company or service, even just letting friends know what you have been doing. You can post stories and videos about your latest news.
There are many options for blogs free and paid services. It is better to choose a paid service if you are serious about your blog as you will have more control over it and also you will have more options about what is possible with your blog.
WordPress is one of the best options available today because it is really easy to install and the number of plugins available is many, these allow adding many types of facilities that help with SEO, tracking and much more.
It is possible to set up a basic blog in five minutes, and then there are options for changing the appearance or theme of your blog. Then it is a question of uploading the plugins that you would like to add. This can be done using an FTP software that uploads data from your computer to your hosting company if you choose to have a paid hosted blog.
Another option is to upload data from your computer using your domain host Cpanel which works like the FTP method of transferring data from your computer to your blog.
There are many options available for the theme of your blog, there are thousands available, or you may decide to have a custom theme made for you to have a one-off theme.
There are then all types of services available that can help in getting traffic to your blog, including some of the plugins and other methods for letting services know you have updated your site content. This is known as pinging which alerts many services to visit the new content on your site.
Another service you should submit your blog to is Technorati that has millions of blogs records and this can help to get traffic as you can submit your tags which are really like keywords. If you choose the best keywords or tags for your site then this can help a lot in helping people find your blog.